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Genelec Partners With Indian Recording Arts Academy Awards (IRAA) 2024 for the second consecutive year
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MUMBAI, India: The
Indian Recording Arts Academy (IRAA)
Awards is pleased to announce
GENELEC as its Platinum Sponsor
for the 2nd consecutive year. Sponsoring IRAA
reaffirms GENELEC’s commitment to the Indian
sound engineering fraternity.
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IRAA’s recognition of
excellence in the recording arts has achieved a
very high level of credence amongst sound
recording engineers through its consistent
approach to a Jury led selection of winners.
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This strategic alliance
accentuates Genelec’s commitment to
strengthening its connection with the Indian
studio market, created through years of
dedication and unwavering effort. IRAA is
enthusiastic about the implications of the
alliance, as it represents a significant
milestone for the 18th award ceremony. GENELEC’s
sponsorship of IRAA mirrors the company's values
and promises exciting opportunities for the
awards, which includes amplifying its reach and
improving its offerings. In its continuous
pursuit of excellence, IRAA views this
sponsorship partnership as a vital step towards
greater success.
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“Genelec’s position as a major
international brand reflects the IRAA’s own
ambition of achieving a global impact,” says
Anil Chopra, Founder and
Chairman of IRAA and PALM Expo. “This year we
are pleased to welcome a globally renowned
engineer from London onto our Jury, and we are
looking forward to a very bright future as the
Awards continue to grow in stature.”
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Anil Chopra, Founder &
Chairman of IRAA
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Arun Kumar, Business Manager - Asia & Middle East, Genelec.
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“GENELEC is honored to support
and sponsor the 18th edition of the IRAA Awards,
which are the only awards in India that
encourages and inspires young talent in the art
of soundtrack production, and music recording,
mixing and mastering,” adds Arun
Kumar, Genelec’s Business Manager
for Asia and the Middle East. “As the world’s
premier active studio monitoring solutions
provider, it is imperative that GENELEC never
loses sight of the progress and prosperity of
the community that has made us what we are
today. Leveraging our partnership with IRAA
deepens our connection with the music and
soundtrack recording fraternity in India, and we
see this relationship as a key part of our
commitment to the Indian pro audio community.”
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The 18th Indian Recording Arts
Academy awards is once again planned as an
Independent, standalone, red-carpet, black-tie
event. The nominations for IRAA will be live on
the official website till 1st September 2024
only. So, hurry up and send in your nominations
now.
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With more than 72 award
categories across 9 main segments, the IRAA
Awards acknowledges and celebrates technical
genius and mastery in the field of sound
recording, mixing, mastering, music production
and postproduction since its inception in 2006.
Year after year, the awards elevate the
benchmark for brilliance, redefining time and
again, the parameters of excellence in sound
engineering and sound design for independent and
pop music, as well as for films and OTT, that
span regions, cultures, and languages across the
country.
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The awards are organized by
Hyve India, a leading organizer of trade
exhibitions, conferences, and business events in
India.
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Since the founding of Genelec in 1978,
professional audio monitoring has been at the
core of the business. An unrivalled commitment
to research and development has resulted in a
number of industry firsts and established
Genelec as the industry leader in active
monitors. 45 years later Genelec monitoring
products remain true to the original philosophy,
offering reliability, neutral sound reproduction
regardless of size, as well as the ability to
adapt to the acoustic conditions of the
listening environment.
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Genelec customers receive
paramount support in the field, from acoustical
advice and calibration services to technical
service and long product life span. Buying a
Genelec product is a secure long-term investment
in outstanding and reliable audio monitoring.
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