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Genelec Partners With Indian Recording Arts Academy Awards (IRAA) 2023
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The Indian Recording Arts Academy Awards (IRAA) is happy to announce Genelec as the official Platinum Partner for the 2023 IRAA awards, which is now in its 17th consecutive year.
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Based in Iisalmi, Finland, and celebrating its 45th anniversary this year, Genelec’s active studio monitoring solutions deliver truthful, neutral sound reproduction – enabling audio professionals to produce accurate, reliable mixes that translate consistently.
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“It is a matter of great pride for IRAA to enter into a Platinum Partnership with Genelec, and I am grateful to this iconic studio brand - which I have admired immensely since 1986 as the defacto standard in studio monitoring. This partnership will see serious effort on the part of IRAA to grow nominations across categories. Genelec’s support for IRAA is a true recognition of the sound engineering fraternity of India who have contributed to establish a creditable award platform now reputed worldwide,“ said Anil Chopra, Founder and Chairman of the IRAA awards.
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Anil Chopra, Founder and Chairman of the IRAA awards
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“The IRAA continually strives to bring into the limelight excellence in sound engineering and music production in India that define independent and popular music culture,” said Smita Rai, IRAA Director. “We are fortunate to have Platinum Partners – Genelec to share our passion, vision and mission. The IRAA is India’s highest honor for studio sound engineering, so it’s only fitting that we have one of the world’s top studio brands partner with us for this year’s awards.”
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Siamäk Naghian, Genelec Managing Director
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“Genelec has had a long and happy relationship with the music, broadcast and post-production community in India, so partnering with the IRAA is a natural step forward in increasing our support for this important international market,” added Genelec Managing Director Siamäk Naghian. “As a company, we have really admired India’s rich cultural heritage and talent for content creation, and we are very excited about the creative potential that this region offers. So, we are delighted to support the IRAA and wish them every success with the upcoming awards event.”
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The 17th Indian Recording Arts Academy awards is planned as an Independent, standalone, red-carpet, black-tie event. Date and Venue will be announced in due course.
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The nominations for IRAA will be live soon on the official website and complete details regarding the event will follow soon after.
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Once again, a 12-member jury consisting of top audio engineers, music producers and arrangers from across the country supports the IRAA committee’s efforts and vision. Besides IRAA Honorary Chairman – KJ Singh, the jury comprises of Anindo Bose, Avinash Oak, Daman Sood, DJ Phukan, Goutam Basu, Nikkhil Beri, P.A. Deepak, S. Sivakumar, Sai Shravanam, Sita Raina, Vijay Rathinam, and Vijay Thomas Kurien.
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With more than 80 award categories across ten main segments, the IRAA Awards acknowledges and celebrates technical genius and mastery in the field of sound recording, mixing, mastering, music production and postproduction since its inception in 2006. Year after year, the awards elevate the benchmark for brilliance, redefining time and again, the parameters of excellence in sound engineering and sound design for independent and pop music, as well as for films and OTT, that span regions, cultures, and languages across the country.
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The awards are organized by Hyve India, a leading organizer of trade exhibitions, conferences, and business events in India.
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Since the founding of Genelec in 1978, professional audio monitoring has been at the core of the business. An unrivalled commitment to research and development has resulted in a number of industry firsts and established Genelec as the industry leader in active monitors. 45 years later Genelec monitoring products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size, as well as the ability to adapt to the acoustic conditions of the listening environment.
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Genelec customers receive paramount support in the field, from acoustical advice and calibration services to technical service and long product life span. Buying a Genelec product is a secure long-term investment in outstanding and reliable audio monitoring.
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